Turn uncertainty
into your
competitive advantage
The organizations that thrive aren’t the ones that avoid uncertainty.
They’re the ones that learn how to navigate through it.
Combining our groundbreaking research, measurable insights, and UnScripted experiences to help leaders and teams like yours, turn uncertainty into your competitive advantage.
We can measure how YOU
navigate uncertainty.
The results show where you are and what to do next.
Take the 3-minute UnScripted Assessment and discover your UnScripted edge.

Why
this matters
Some see disruption as a threat. Others see it as an invitation.
People living through the exact same disruption, the exact same change, the exact same Town Hall speech can respond in fundamentally different ways.
Those differences aren’t random – they’re predictable, measurable and – the best news for anyone trying to lead through the next change – they are changeable.
We studied 6,000+ people, in two countries, across two of the most disruptive times in modern history and it changed everything about how we work with organizations who are navigating change (which is all of them), and the leaders who need to move forward without a playbook (which might be you).
5 Chaos
Response Profiles
Incapacitated | ~10% of the population
“You feel things deeply – and that is exactly where your strength lies.”
The group for whom uncertainty carries the heaviest emotional and physical weight. It is not a lack of intelligence or willingness – the cost of not-knowing lands harder here than anywhere else across the landscape. People in this profile feel things deeply and care intensely about outcomes. That depth of care is a genuine strength. The challenge is that it can activate a protective response that stops forward movement before there is any real evidence of danger. The path forward is not about transformation; it is cost reduction - lowering the cost or risk of addressing uncertainty. Small, repeated experiences of surviving uncertainty revise the internal story from “I cannot handle this” to “I got this!”
Indifferent | ~30% of the population – the largest segment.
“You are more capable with uncertainty than you realize – you have just been sidestepping it.”
The group most likely to be performing well externally while quietly under-investing in their own wellbeing. Indifferent does not mean passive – it means uncertainty has never felt particularly relevant or rewarding, so this group has become skilled at sidestepping it rather than facing it head on. High achievers, socially aware, and often outwardly successful, people in this profile have the most potential for rapid positive movement on the scale - because the barrier is not emotional, it is motivational. If you connect uncertainty to something they already want, they can move fast!
Influenced | ~19% of the population.
“You are more adaptable than you give yourself credit for – structure has been your strength and your ceiling.”
The most behaviourally adaptive segment and the one that gave back the most growth after disruption eased. People in this profile changed more than any other group during periods of sustained disruption often forming new values, new habits, or gaining greater clarity. The challenge is the retention of these new behaviours. When circumstances provide a framework, Influenced people thrive. When the framework disappears when the circumstances do, they often revert to old familiar patterns. The work is learning to carry the gains – the new skills, the learnings, and confidence forward independently of the circumstance… treating disruption-related growth as permanent rather than situational.
Inconvenienced | ~24% of the population.
“Your capacity for uncertainty is already high – what is holding you back is almost certainly not you.”
The group closest to Inspired – and the one most likely to be held back by external circumstances rather than internal ones. Inconvenienced people are already managing uncertainty better than most. Their values are aligned with flourishing, their stress tolerance is solid, and their discomfort barrier is low. The friction here is situational: environments that don’t match their capability, systems that slow them down, or conditions that aren’t yet right. This profile is unique because the primary leverage is not psychological work – it is environmental. Remove the right obstacle and they move forward.
Inspired | ~17% of the population.
“Uncertainty isn’t something you endure. It’s something you run on.”
The group for whom uncertainty is not a problem to be managed, but a resource to be used. Inspired people are not free of discomfort – they have simply developed a relationship with not-knowing that allows them to stay curious rather than retreat. What distinguishes this profile is not the absence of stress but the speed at which it moves through them. Inspired people tend to have strong values integration, high resilience, and a genuine social orientation toward others. Their most important growth edge is not likely to be personal – it is relational: learning to remain a patient, effective guide for others who do not yet share their positive relationship with the unknown.

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