Take advantage of changeTM

Turn uncertainty

into your

competitive advantage

The organizations that thrive aren’t the ones that avoid uncertainty.

They’re the ones that learn how to navigate through it.

Combining our groundbreaking research, measurable insights, and UnScripted experiences to help leaders and teams like yours, turn uncertainty into your competitive advantage.

We can measure how YOU

navigate uncertainty.

The results show where you are and what to do next.

Take the 3-minute UnScripted Assessment and discover your UnScripted edge.

A team solving problems together at a whiteboard

Why

this matters

Some see disruption as a threat. Others see it as an invitation.

People living through the exact same disruption, the exact same change, the exact same Town Hall speech can respond in fundamentally different ways.

Those differences aren’t random – they’re predictable, measurable and – the best news for anyone trying to lead through the next change – they are changeable.

We studied 6,000+ people, in two countries, across two of the most disruptive times in modern history and it changed everything about how we work with organizations who are navigating change (which is all of them), and the leaders who need to move forward without a playbook (which might be you).

5 Chaos

Response Profiles

Incapacitated | ~10% of the population

“You feel things deeply – and that is exactly where your strength lies.”

The group for whom uncertainty carries the heaviest emotional and physical weight. It is not a lack of intelligence or willingness – the cost of not-knowing lands harder here than anywhere else across the landscape. People in this profile feel things deeply and care intensely about outcomes. That depth of care is a genuine strength. The challenge is that it can activate a protective response that stops forward movement before there is any real evidence of danger. The path forward is not about transformation; it is cost reduction - lowering the cost or risk of addressing uncertainty. Small, repeated experiences of surviving uncertainty revise the internal story from “I cannot handle this” to “I got this!”

Indifferent | ~30% of the population – the largest segment.

“You are more capable with uncertainty than you realize – you have just been sidestepping it.”

The group most likely to be performing well externally while quietly under-investing in their own wellbeing. Indifferent does not mean passive – it means uncertainty has never felt particularly relevant or rewarding, so this group has become skilled at sidestepping it rather than facing it head on. High achievers, socially aware, and often outwardly successful, people in this profile have the most potential for rapid positive movement on the scale - because the barrier is not emotional, it is motivational. If you connect uncertainty to something they already want, they can move fast!

Influenced | ~19% of the population.

“You are more adaptable than you give yourself credit for – structure has been your strength and your ceiling.”

The most behaviourally adaptive segment and the one that gave back the most growth after disruption eased. People in this profile changed more than any other group during periods of sustained disruption often forming new values, new habits, or gaining greater clarity. The challenge is the retention of these new behaviours. When circumstances provide a framework, Influenced people thrive. When the framework disappears when the circumstances do, they often revert to old familiar patterns. The work is learning to carry the gains – the new skills, the learnings, and confidence forward independently of the circumstance… treating disruption-related growth as permanent rather than situational.

Inconvenienced | ~24% of the population.

“Your capacity for uncertainty is already high – what is holding you back is almost certainly not you.”

The group closest to Inspired – and the one most likely to be held back by external circumstances rather than internal ones. Inconvenienced people are already managing uncertainty better than most. Their values are aligned with flourishing, their stress tolerance is solid, and their discomfort barrier is low. The friction here is situational: environments that don’t match their capability, systems that slow them down, or conditions that aren’t yet right. This profile is unique because the primary leverage is not psychological work – it is environmental. Remove the right obstacle and they move forward.

Inspired | ~17% of the population.

“Uncertainty isn’t something you endure. It’s something you run on.”

The group for whom uncertainty is not a problem to be managed, but a resource to be used. Inspired people are not free of discomfort – they have simply developed a relationship with not-knowing that allows them to stay curious rather than retreat. What distinguishes this profile is not the absence of stress but the speed at which it moves through them. Inspired people tend to have strong values integration, high resilience, and a genuine social orientation toward others. Their most important growth edge is not likely to be personal – it is relational: learning to remain a patient, effective guide for others who do not yet share their positive relationship with the unknown.

6,000+PeopleStudied in Canada and US
53%Stress GapBetween the most and the least UnScripted
2Waves of ResearchDuring the Pandemic and first 100 days of Trade War
1FindingThat changes everything we know about change
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Trusted by

BBC Disney Bell Ivey Business School McMaster University Growing and Caring Together Canadian Association of Professional Speakers

Rave Reviews

“Jennifer is a complete professional who is a joy to work with.

I now have her on speed-dial.”
Bettyanne Sherrer, CMP, CMM

Principal, ProPlan Conferences & Events Planner, VIPlane

“As our keynote, Jennifer was outstanding in connecting with our employees and inspiring them to embrace change and be ready for the unexpected.”
Joanne Lafreniere

Director, Employee Technology Experience & Communications, BMO Financial Group

“…I walked out of the session with several solutions to a problem that had kept me awake the night before. How many times does your Monday morning start out like that?”
Allan Dubyts, CEO

SafeandSecured.com Inc

“Not only does Jennifer provide memorable, informative sessions, but she has audiences laughing, standing, and participating at an unprecedented level.”
Danielle Lamothe, Director Professional Services (former)

Institute for Performance and Learning (formerly CSTD)

“Jennifer delivers not only a keynote presentation, but an experience for participants with tools they can use in their work environment.”
Irene Martin-Lindsay, Executive Director

Alberta Seniors Communities and Housing Association (ASCHA)

“Regardless of the space or time constrictions we may have placed upon her, Jennifer was able to adapt her content to our audience and our event while still managing to deliver superior results.”
Danielle Lamothe, Director Professional Services (former)

Institute for Performance and Learning (formerly CSTD)

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